Ensuring all young people in the UK have access to the tools they need for learning.
Ensuring all young people in the UK have access to the tools they need for learning.
Ensuring all young people in the UK have access to the tools they need for learning.
End Laptop Poverty
End Laptop Poverty
End Laptop Poverty
Agency / Revolt
Agency / Revolt
Branding
Campaign
Motion
Illustration
The background
The background
The background
When school moved online during the pandemic 1.78M children in the UK were left without access to education because they didn't have devices at home. At the time it was estimated that there were around 40M unused devices across the UK that could be refurbished and put to good use, but awareness of the issue was low.
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When school moved online during the pandemic 1.78M children in the UK were left without access to education because they didn't have devices at home. At the time it was estimated that there were around 40M unused devices across the UK that could be refurbished and put to good use, but awareness of the issue was low.
End Laptop Poverty (ELP) was a campaign in collaboration with the Department For Opportunities that aimed to change lives by raising awareness of this digital divide and encouraging people to donate their old laptops to a selection of partner charities. It was an award winning pro-bono project that I was part of during my time at Revolt, creating the brand, social assets, motion design, and all OOH artwork.
End Laptop Poverty (ELP) was a campaign in collaboration with the Department For Opportunities that aimed to change lives by raising awareness of this digital divide and encouraging people to donate their old laptops to a selection of partner charities. It was an award winning pro-bono project that I was part of during my time at Revolt, creating the brand, social assets, motion design, and all OOH artwork.
End Laptop Poverty (ELP) was a campaign in collaboration with the Department For Opportunities that aimed to change lives by raising awareness of this digital divide and encouraging people to donate their old laptops to a selection of partner charities. It was an award winning pro-bono project that I was part of during my time at Revolt, creating the brand, social assets, motion design, and all OOH artwork.
Bringing the campaign to life
Bringing the campaign to life
Bringing the campaign to life
The visual identity was inspired by an iconic blue computer error screen as a nod to the technical difficulties experienced by so many children across the UK. Vibrant orange accents added urgency and optimism while hand drawn elements brought humanity to the cold world of tech. To amplify the message and reach as many people as possible we delivered a national digital OOH campaign, social assets, a website hub, and various media partnerships and features. We also projected our key insight (encouragingly by this point in the pandemic the number of kids reportedly without access to tech had reduced) onto the Houses of Parliament in response to lack of action from the Government and to draw attention to the issue.
The visual identity was inspired by an iconic blue computer error screen as a nod to the technical difficulties experienced by so many children across the UK. Vibrant orange accents added urgency and optimism while hand drawn elements brought humanity to the cold world of tech. To amplify the message and reach as many people as possible we delivered a national digital OOH campaign, social assets, a website hub, and various media partnerships and features. We also projected our key insight (encouragingly by this point in the pandemic the number of kids reportedly without access to tech had reduced) onto the Houses of Parliament in response to lack of action from the Government and to draw attention to the issue.
The visual identity was inspired by an iconic blue computer error screen as a nod to the technical difficulties experienced by so many children across the UK. Vibrant orange accents added urgency and optimism while hand drawn elements brought humanity to the cold world of tech. To amplify the message and reach as many people as possible we delivered a national digital OOH campaign, social assets, a website hub, and various media partnerships and features. We also projected our key insight (encouragingly by this point in the pandemic the number of kids reportedly without access to tech had reduced) onto the Houses of Parliament in response to lack of action from the Government and to draw attention to the issue.
The visual identity was inspired by an iconic blue computer error screen as a nod to the technical difficulties experienced by so many children across the UK. Vibrant orange accents added urgency and optimism while hand drawn elements brought humanity to the cold world of tech. To amplify the message and reach as many people as possible we delivered a national digital OOH campaign, social assets, a website hub, and various media partnerships and features. We also projected our key insight (encouragingly by this point in the pandemic the number of kids reportedly without access to tech had reduced) onto the Houses of Parliament in response to lack of action from the Government and to draw attention to the issue.
The impact
The impact
The impact
When the campaign concluded at the end of 2021, 1,107 laptops had been donated to young people in need through ELP. Revolt calculated that this could increase lifetime earnings of each young person by £100,000 as a result of being able to access education online at home.
When the campaign concluded at the end of 2021, 1,107 laptops had been donated to young people in need through ELP. Revolt calculated that this could increase lifetime earnings of each young person by £100,000 as a result of being able to access education online at home.
When the campaign concluded at the end of 2021, 1,107 laptops had been donated to young people in need through ELP. Revolt calculated that this could increase lifetime earnings of each young person by £100,000 as a result of being able to access education online at home.
Creative team:
Creative Direction: Paul Calway
Design Direction: Myron Darlington
Design: Rosanna Highton
Strategy: Phil Bassot
Web: Tom Austin
Creative Direction: Paul Calway
Design Direction: Myron Darlington
Design: Rosanna Highton
Strategy: Phil Bassot
Web: Tom Austin
Creative Direction: Paul Calway
Design Direction: Myron Darlington
Design: Rosanna Highton
Strategy: Phil Bassot
Web: Tom Austin
Creative Direction: Paul Calway
Design Direction: Myron Darlington
Design: Rosanna Highton
Strategy: Phil Bassot
Web: Tom Austin
